Advocacy in Action: From Insight to Impact

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Learning Objectives:

  • Learners will identify and engage advocacy opportunities across multiple levels of counseling practice by distinguishing between informal and formal advocacy actions, mapping appropriate pathways for action, and applying counseling skills within clinical, organizational, and policy-related contexts.
  • Learners will apply practical advocacy strategies and tools—including documentation, message reframing, active listening, and strategic planning—to effectively communicate with decision-makers, navigate systems, and engage governance structures at local, state, and national levels.

  • Learners will integrate ethical, relationship-centered advocacy into professional counseling practice by evaluating personal advocacy roles, recognizing sustainability and scope of influence, and incorporating advocacy behaviors aligned with professional counselor identity and ethical responsibilities.


Content

Session 1: Everyday Advocacy: Big and Small
Katherine Bacon, PhD, LPC-S, NCC Professor,
Texas A&M University-Victoria 


Session 2: Mapping Advocacy Pathways
Gabriel Lomas, PhD Professor
Gallaudet University 


Session 3: Listening as an Advocacy Strategy
Kerri McCullough, PhD, LPC, LCPC Child
Adolescent and Adult Therapist, Strong Life Counseling 


Session 4: UWhere Advocacy Lands: Understanding How Government Works and Where Counselors Can Engage
Katherine Bacon, PhD, LPC-S, NCC Professor
Texas A&M University-Victoria 


Session 5: Recognizing Unexpected Advocacy Opportunities
Stephannee (Stef) Strandefer, PhD, LCPC
Associate Program Director, Northwestern University


CE Credit: 1 NBCC Hours; 0 CRCC Hours; 1 WA Hours; 0 APT Hours; 0 NAADAC Hours; 0 NY Hours; 0 Ethics Hours

  • Contains 4 Component(s), Includes Credits

    In this session, Dr. Katherine Bacon reframes advocacy as a natural extension of professional counseling practice—accessible, informal, relational, and woven into everyday moments with clients, colleagues, and communities. Through real counselor case studies, participants will explore how small, values-aligned actions can create meaningful systemic impact and learn to recognize advocacy moments embedded in routine interactions. Dr. Bacon will guide participants in reflecting on and articulating these moments to build momentum, accountability, and a sustainable culture of action within their practice settings. The session includes interactive role-plays that allow counselors to practice identifying and responding to advocacy opportunities in real time, strengthening confidence and consistency in everyday advocacy behaviors.

    Presenter: Katherine Bacon, PhD


    Learning Objectives:

    • Learners will identify informal advocacy opportunities within counselor case studies and everyday client, school, and community interactions.
    • Learners will document an advocacy action using the Advocacy Moments Tracker to support accountability and ongoing engagement.
    • Learners will compose and deliver a brief advocacy elevator pitch tailored to the needs, interests, and influence of a specific stakeholder.

    CE Credit: 1.5 NBCC Hours; 0 CRCC Hours; 1.5 WA Hours; 0 APT Hours; 0 NAADAC Hours; 1.5 NY Hours; 0 Ethics Hours

    Dr. Katherine Bacon, PhD, LPC-S, NCC

    Dr. Katherine Bacon is a distinguished leader in counselor education, advocacy, and nonprofit management, bringing more than three decades of experience advancing mental-health access, professional excellence, and social equity. As a former foster care youth who aged out of care, she carries a deep personal understanding of systemic inequities—an experience that continues to inform her work in policy, governance, and community-based support. She holds a PhD in Counselor Education & Supervision, is a Licensed Professional Counselor-Supervisor, and a Nationally Certified Counselor.

     
    Dr. Bacon serves as a Trustee for The Harris Center for Mental Health & IDD, the largest local mental health authority in Texas, where she contributes her expertise in policy, ethics, and behavioral health governance. As Executive Director and founder of The Parris Foundation, she leads a mission-driven nonprofit providing free counseling, advocacy, and educational support to underserved communities. Her leadership has secured millions in grant funding for trauma-informed services, crime-victim advocacy, and educational pre-college programs that create pathways to opportunity.

     
    Her statewide and national impact is further reflected through her service as Legislative Liaison to the Texas State Board of Examiners of Professional Counselors and as Past President of the Texas Counseling Association. In these roles, she testified before legislative bodies, trained hundreds of counselors in advocacy, and influenced mental-health policy reforms.

     
    As a university professor, Dr. Bacon teaches Advanced Ethics and Law, guiding counselors in understanding how governance intersects with professional counseling through business and family law, professional practice standards, and the study of board rules designed to protect clients. Her teaching emphasizes the connection between ethical decision-making, policy awareness, and effective advocacy.
    In the ACA Advocacy in Action series, Dr. Bacon facilitates “Everyday Advocacy: Big and Small” and “Understanding How Government Works,” empowering counselors to transform insight into impact through ethical, informed, and practical advocacy.

  • Contains 4 Component(s), Includes Credits

    Advocacy doesn’t end with awareness—it has to land somewhere. This session demystifies how government works and clarifies where and how counselors can engage within legislative and regulatory systems that shape client access, professional practice, and counselor identity. Participants will explore how core counseling skills translate into effective advocacy, learn how to follow a policy issue from introduction to outcome, and identify realistic, ethical entry points for engagement. Through practical examples and guided observation strategies, counselors will build confidence engaging government systems—without needing prior political experience or expertise.

    Learning Objectives

    • Learners will describe the structure and function of federal, state, and local government systems, including how laws and policies move through legislative and regulatory processes and where advocacy efforts most often “land.”
    • Learners will identify specific points within government systems where professional counselors can observe, engage, and apply advocacy efforts to support client welfare, professional practice, and systemic change.
    • Learners will demonstrate the ability to follow a counseling-relevant bill or policy issue from introduction to outcome using legislative timelines, observation strategies, and advocacy tools introduced during the session.

    CE Credit: 1.5 NBCC Hours; 0 CRCC Hours; 1.5 WA Hours; 0 APT Hours; 0 NAADAC Hours; 1.5 NY Hours; 0 Ethics Hours

  • Contains 4 Component(s), Includes Credits

    This session explores listening as a powerful advocacy strategy and equips counselors to engage confidently in public-facing conversations. Participants will practice active listening and message reframing around “hot button” issues, with a focus on empathy, building trust, and speaking in the language of key decision-makers. The session includes guided practice and a practical reframing guide to support ongoing advocacy efforts.

    Presenters: Kerri McCullough, EdD, NCC, LPC (VA & DC), LCPC (MD), LCMHC (NC), CCTP


    Learning Objectives:

    • Learners will demonstrate active listening skills tailored to conversations with public officials and other decision-makers.
    • Learners will apply reframing techniques to contentious counseling-related issues to align messages with the values and priorities of different stakeholders. reframing techniques to contentious counseling-related issues to align messages with the values and priorities of different stakeholders.  
    • Learners will use trust-building strategies to navigate difficult advocacy conversations while maintaining professionalism and rapport.  

    CE Credit: 1 NBCC Hours; 0 CRCC Hours; 1 WA Hours; 0 APT Hours; 0 NAADAC Hours; 1 NY Hours; 0 Ethics Hours

    Dr. Kerri C. L. McCullough, LPC, LCPC

    Dr. Kerri C. L. McCullough is a distinguished mental health professional and educator with extensive experience in counseling, clinical supervision, and academic instruction. She completed her Doctor of Education in Counselor Education and Supervision from Argosy University's CACREP-accredited program in 2018, where her dissertation examined colorism and its effects on self-esteem and resilience across generations of African American women. Her academic foundation includes a Master of Arts in Community Counseling, a Master of Science in Criminal Justice, and a Bachelor of Arts in Criminal Justice. In 2024, she further expanded her expertise by earning an Associate of Arts in Nursing from Howard Community College. As an Adjunct Assistant Professor at both Virginia State University and Walden University Dr. McCullough teaches a range of counseling courses including Theories of Counseling, Research Methods, and Foundations Clinical Mental Health Counseling. She owns and operates Strong Life Counseling, LLC, where she provides clinical supervision and mental health services. In her role as Director and Clinical Supervisor at Family Service Foundation Inc., she oversees practitioners' work, manages clinic operations, and ensures compliance with clinical documentation and licensure requirements. Dr. McCullough also serves in the District of Columbia Air National Guard as a Public Health Technician, providing medical intelligence briefings and working to prevent disease outbreaks among service members. She regularly presents at national conferences and has authored several publications and manuscripts on trauma, colorism, and professional development in counseling.

  • Contains 4 Component(s), Includes Credits

    Building on session one’s foundation of spotting advocacy opportunities, this session discusses where and how to act with your advocacy. You’ll learn about district visits, initiating relationships, and aligning messages with jurisdictional authority. Participants will leave with tangible tools to apply their knowledge. A case example of how the presenter navigated these areas to make change and fund a project will be provided.

    Presenter: Gabriel Lomas, PhD


    Learning Objectives:

    • Learners will differentiate jurisdictional boundaries (school, district, state, federal) and match common counseling advocacy issues to the appropriate venue for action. 
    • Learners will analyze an interjurisdictional school/community case study to map stakeholders, decision makers, and leverage points. 
    • Learners will draft a district visit plan by defining goals, talking points, roles, timeline, and follow-up to support effective local engagement. 

    CE Credit: 1 NBCC Hours; 0 CRCC Hours; 1 WA Hours; 0 APT Hours; 0 NAADAC Hours; 0 NY Hours; 0 Ethics Hours

    Dr. Gabriel I. Lomas

    Dr. Gabriel I. Lomas is the Director of Counseling Programs at Gallaudet University and the founder of the Connecticut Center for School Safety and Crisis Preparation. He is a popular speaker and trainer in the field of school safety and has authored a number of book chapters, articles, and technical reports related to this field. Due to his work in this area, he has connected and collaborated with elected officials at the state and federal levels to accomplish goals and objectives for the Center, including improving safety practices for students with disabilities. From the publication of his dissertation in 2006 to present, Dr. Lomas integrates a thread of advocacy in all of his scholarly work.